Are you having a temporary bottle-neck or a time limited project and you are looking for a temporary management solution?

We take over your marketing and sales duties and responsabilities.

My balance of activities:

Professional experience

More than 20 years in sales and marketing of FMCG. From 1998 to 2006 as Managing Director. Responsable for Marketing, Export and Purchasing. Working with own sales forces and agents. Relationships to the global retailer chains.

Key activities

• Creating business strategy
• Project work
• Creating marketing concepts
• Launching and re-launching products
• Product policy
• Price policy
• Field controlling
• Communication policy
• PR
• Opinion making arrangements / association arrangements
• Direct marketing
• Representation duties
• Export

Prosperities

• Developing of a subsidiary company with own assortment in the direct business by a sales agent organisation
• Initiating a project group of industry, trade and research with the result that the source protection for the anti-theft-device in the trade has been forced
• Launching product assortments
• Developing a trade marketing department
• Establishing category management
• Developing a online presence with online shop
• Implementing a system for controlling of sales activities and promotion
• Developing merchandising standards for the field force, training, implementing and controlling of the activities
• Build up of a extensive customer data base for direct marketing activities
• Drafting of a new price and terms system for the export with the result of higher transparency and better results
• Establishment as leader of cleaning and hygiene at gastronomy associations with the result that we have been the know how leader in this segment
• Upgrading the export business
• Restructering the source of supply and the improvement of the purchasing terms