Coke

• Starting up and execution of a pilot project for the introduction of a system as the control and a check of sales measures and internal messages with the consideration of contribution margin.
  By the installation of a EDP controlled program the control of Outlet and key account promotions and tailor mades could be improved referred internal messages clearly. The amounts covered were increased by to two places. The program was European-wide transferred.
  
• Establishment and conversion of Category management with regional key account. The Category management system contained seasonal and other time factors of influence. The application of secondary placement was substantially improved.
  
• Development and introduction of Merchandising standard. For the improvement of the product operational readiness level in the markets Merchandinsing standards with qualitative target features were developed. The field service was trained on it. Out of stock situations were strongly reduced with introduction of the Merchandinsing standards and increased turnover by the better availability.
  

To be continued...